Designing Eunoia's marketing collaterals
With an upcoming exhibition and the most recent pivot in company direction, Eunoia is in need of new marketing collaterals to communicate what Eunoia is to potential investors, clients, partners and team members.
Concise and convincing communication
Eunoia aims to be the universal e-commerce backend for the restaurant industry, that connects technology partners in the food space with restaurant owners, creating an ecosystem that enables seamless integration. This is a rather abstract concept for most to grasp, especially restaurant owners whose priority lies in day-to-day operations. Thus the main challenge when designing the collaterals is to communicate what Eunoia is in a concise and convincing manner.
I worked closely with our Content Strategist on both art and copy, and together we successfully delivered the final drafts for printing and publishing within strict deadlines.